Visit to Spring POPAI Seminar

We spent the morning racing from Liverpool’s Lime Street station to London’s Trafalgar Square to hear Beiersdorf’s Victoria Westwood – Shopper Activation & POS Manager – talk through their latest ‘feel closer’ campaign for their NIVEA skincare brand.

This was followed by Comet’s Ashley Judge – Display & Merchandise Manager – talking about achieving profitability in the face of declining footfall.

Aside from the fact that the Tube doors wouldn’t open at London’s Charing Cross station (resulting in Becky having to leap over seated passengers and me nearly taking someone out with my bag!) it was quite a pleasant journey, and we managed to get there on time.

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Mission Inplace Cosmoprof 2012

Having skilfully organised and ‘sync’ed’ the diaries of the ‘big boss’, VIP guests and of course lucky me, mission Inplace Cosmoprof 2012 was finally underway. This task was difficult enough but much graver events where about to take place…

The day started as any other trip abroad, a group of somewhat over excited adults being awake and active at an obscenely early time of day, arriving at the airport we checked in and leisurely strolled to security. It was then the nightmare began to unfold as we struck what can only be described as ‘lengthy’ queues – anyone would think there was a buy one get one free on Lamborghini’s!

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