Inplace Cosmetics Managing Director Pauline Williams featured in Liverpool Daily Post

The Liverpool Daily Post recently ran a double page business feature on Inplace Cosmetics.

Interviewing managing director Pauline Williams on running a business for the first time, the companies successes, working with retailers and cosmetic brands and their involvement with the apprenticeship scheme in Wirral.

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Visit to Spring POPAI Seminar

We spent the morning racing from Liverpool’s Lime Street station to London’s Trafalgar Square to hear Beiersdorf’s Victoria Westwood – Shopper Activation & POS Manager – talk through their latest ‘feel closer’ campaign for their NIVEA skincare brand.

This was followed by Comet’s Ashley Judge – Display & Merchandise Manager – talking about achieving profitability in the face of declining footfall.

Aside from the fact that the Tube doors wouldn’t open at London’s Charing Cross station (resulting in Becky having to leap over seated passengers and me nearly taking someone out with my bag!) it was quite a pleasant journey, and we managed to get there on time.

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