Inplace Cosmetics are exhibiting at the Marketing Week Live in the Grand Hall, Olympia, London on the the 27th and 28th June 2012.
Marketing Week Live is the place for you to find the tools to become a smarter marketer, so as not to be caught out, and find ways to spend budgets more effectively to generate better ROI.
The Liverpool Daily Post recently ran a double page business feature on Inplace Cosmetics.
Interviewing managing director Pauline Williams on running a business for the first time, the companies successes, working with retailers and cosmetic brands and their involvement with the apprenticeship scheme in Wirral.
We spent the morning racing from Liverpool’s Lime Street station to London’s Trafalgar Square to hear Beiersdorf’s Victoria Westwood – Shopper Activation & POS Manager – talk through their latest ‘feel closer’ campaign for their NIVEA skincare brand.
This was followed by Comet’s Ashley Judge – Display & Merchandise Manager – talking about achieving profitability in the face of declining footfall.
Aside from the fact that the Tube doors wouldn’t open at London’s Charing Cross station (resulting in Becky having to leap over seated passengers and me nearly taking someone out with my bag!) it was quite a pleasant journey, and we managed to get there on time.