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Sleek Merchandising

This exciting project involved Imagine Instore providing cosmetic merchandising for Sleek Cosmetics within 259 Superdrug stores over a 7 day period.

The aim of the project was to fill each cosmetic stand (sticking to the planogram) with stock out of the drawer until each unit was stocked, a zero/low stock count was then performed. The count was able to show any correlation between sales and low stocks.

Whilst in store Imagine Instore completed a survey reporting on missing components, POS and any lighting or maintenance issues. Imagine Instore merchandisers also went over and above the brief speaking to the BA’s in store to find out any issues the staff were having, what they liked and thought went well within the store (e.g. OFD’s or certain hotspots).

This was compiled into the report and given to the client to use in further discussions with the retailer. The report consisted of photographs with detailed explanations as to what was needed on each stand and a master-sheet with the responses to the questionnaire.

Sleek Cosmetics were very happy with the wealth of information provided and Imagine Instore received a 99% compliance rate.

Sleek Cosmetics

For more information about the services that Imagine Instore provide please contact us or call the office on 0845 387 0120

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"Delivering absolute clarity in Cosmetic Display Management for the UK's most successful retailers and most demanding brands."

Pauline Williams, Imagine Instore